The Online Review Economy: From Personal Referrals to Client Reviews

People do business with people they trust.   Is obtaining client reviews worth our time? As an attorney, you value “word-of-mouth” recommendations and referrals. If a potential client needs a divorce attorney and you specialize in tax law, you’ll send them to a firm you’re proud to endorse. This generates goodwill on either end, and hopefully your colleagues will return the favor when the opportunity arises, but you can’t count on it. Online reviews are a much more effective source of generating leads. Reviews are simply more accessible to your vast target market, and they regularly produce a steady flow

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