review marketing

Attorney Reviews – The Cornerstone of Your Law Firm’s Marketing Strategy

People do business with professionals they trust. Attracting and retaining long-term clientele is linked to an attorney’s reputation. It’s no secret that people look to attorney reviews when deciding on a product or service. The same goes when researching and hiring a lawyer! Providing clients with authentic reviews is the most effective way for establishing trust even before meeting your perspective client. However, the task of collecting, managing, and monitoring reviews can take up valuable attorney time, energy, and resources. However, using review management services and technology will reduce wasted time and help establish an effective client review process. With

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The Online Review Economy: From Personal Referrals to Client Reviews

People do business with people they trust.   Is obtaining client reviews worth our time? As an attorney, you value “word-of-mouth” recommendations and referrals. If a potential client needs a divorce attorney and you specialize in tax law, you’ll send them to a firm you’re proud to endorse. This generates goodwill on either end, and hopefully your colleagues will return the favor when the opportunity arises, but you can’t count on it. Online reviews are a much more effective source of generating leads. Reviews are simply more accessible to your vast target market, and they regularly produce a steady flow

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The Transformation of Attorney Referrals – From Word of Mouth to Online Reviews

People no longer have just one lawyer handle all their affairs, whether it be the negotiation of a prenuptial agreement, purchase of a home, review of a business contract, filing for bankruptcy, or preparing a complex estate plan. There are two reasons for this. First, as the law has gotten increasingly complex, lawyers have begun to specialize. A real estate lawyer would think twice before representing a client in a complex immigration matter, at least if they wanted to keep their malpractice insurance premiums reasonable. Second, our mobile society means that people don’t form the same kind of business relationships

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