What Is Reputation Marketing For Attorneys?
Reputation marketing evolved from the marriage of the fields reputation management and brand marketing, and involves the attorney’s reputation being vetted online in real-time by clients leaving online reviews and citing experiences on social networking sites. With the popularity of social media in the new millennium reputation vetting for attorneys has turned from word-of-mouth to the digital platform, forcing law firms to take active measures to stay competitive and profitable.
Online reviews have a tremendous influence on consumers’ selection of attorneys since they can read evaluations and opinions about the attorneys they are considering. The average person finds Internet and social media reviews more trustworthy than attorney-generated marketing thus making authentic client reviews a highly effective marketing resource.
You Never Get a Second Chance To Make A First Impression.
Busy lawyers often neglect how they appear on the Internet when someone Google’s their name. It’s important to understand that the Internet is now the primary research source to find attorneys. Managing your online presence is critically important to growing your law practice and maintaining your good reputation.
Take Your Marketing To The Next Level.
AttorneyConnect LLC is the first agency to offer a Reputation Marketing solution designed exclusively for attorneys and law firms. We understand online legal marketing and we know attorneys. Given the nature of the profession, we know attorneys are often in the cross-hairs of someone who may not be pleased with the results. We understand the moral duty of confidentiality as well as the inherent hesitation seasoned attorneys have in asking clients for reviews or testimonials. Practicing law is a unique profession. We’ve taken these unique and sensitive factors into consideration to offer the most effective Reputation Marketing platform for attorneys. Contact us to learn how we can take your online marketing to the next level.