Every lawyer knows growing your law practice through referrals is a must. In addition to providing knowledgeable legal advice and excellent service, asking your clients to share your name with their friends, family and colleagues is invaluable. Yet it is one aspect of business development that many attorneys are uncomfortable with. Even though you have provided good service, you may wonder whether it was good enough, whether the client is truly satisfied, and whether asking for a referral makes you seem salesy or desperate for new business.
Nothing could be farther from the truth. People would rather do business with someone they know than with a stranger, and getting a name from a friend is the next best thing. Clients that you have good relationships with do not mind passing along your information to others in need. The challenge for attorneys is to make it simple and easy for them.
Online reviews and mobile applications are two stress-free ways to get referrals. Online reviews allow your current clients to write about their experience as your client quickly and easily. Mobile apps like “AttorneyConnect” not only include a “write a review” feature but also a referral button that lets a client forward your contact information to a friend in one touch. [Read more…]