Lawyers Take Their Referral Network Mobile

Every lawyer knows growing your law practice through referrals is a must. In addition to providing knowledgeable legal advice and excellent service, asking your clients to share your name with their friends, family and colleagues is invaluable. Yet it is one aspect of business development that many attorneys are uncomfortable with. Even though you have provided good service, you may wonder whether it was good enough, whether the client is truly satisfied, and whether asking for a referral makes you seem salesy or desperate for new business.

Nothing could be farther from the truth. People would rather do business with someone they know than with a stranger, and getting a name from a friend is the next best thing.  Clients that you have good relationships with do not mind passing along your information to others in need. The challenge for attorneys is to make it simple and easy for them.

Online reviews and mobile applications are two stress-free ways to get referrals. Online reviews allow your current clients to write about their experience as your client quickly and easily. Mobile apps like “AttorneyConnect” not only include a  “write a review” feature but also a referral button that lets a client forward your contact information to a friend in one touch. [Read more…]

Mobile Sites and Mobile Apps

There’s been a lot of buzz about mobile websites lately. You may have wondered whether your law firm’s current website works on a cellphone, smartphone or iPad. You’ve probably also been approached several times by companies offering to create a mobile website for you. Now you are hearing even more buzz about mobile apps. With the arrival of these new technologies and the rapid pace of change, it’s easy to become overwhelmed and simply do nothing. But here’s a word to the wise — doing nothing is not going to help you advance your legal practice or take advantage of this booming market. So, here’s what attorneys need to know today about mobile sites and mobile apps when it comes to marketing your law practice.

What is a mobile website?

A traditional website is built to be seen on a PC or laptop. A Mobile Website is a separate site from your current firm’s website that is designed specifically for mobile devices such as iPhones, iPads, Droids, and Blackberrys. It’s simpler, meant to be seen on a small screen, with links that can be clicked on with the touch of a finger instead of a mouse. The idea of a mobile site is to give your visitors easy access to the most important material on your website from their smartphones. Typically a mobile site presents a home page with a few large buttons for easy navigation to information such as Contact Us, Directions, and Profile. Mobile websites are very effective for certain types of businesses like restaurants, hotels, and even the Red Sox where most visitors just want to make quick reservations or buy tickets. For attorneys, it is probably not worth the time and cost of hosting, managing, and updating a separate mobile website that doesn’t present all your information. [Read more…]

Mobile Marketing Apps – The best mobile app for attorneys engage clients

The mobile phone is the most widespread and most rapidly adopted technology of all time. In the past few years, usage has grown dramatically. There are now almost 6 billion active mobile phone subscriptions around the world – almost 84% of the people on Earth have a mobile phone! In 2011 more smartphones were sold than all types of personal computers added together including desktops, laptops, and tablets like the iPad.

The Best Mobile App for Attorneys Engage Clients

One way for individual attorneys and small law firms to take advantage of the boom in mobile phones is by offering their clients a mobile app. A mobile application (or mobile app) is software designed to run on smartphones, tablet computers and other mobile devices.

Most importantly, a mobile  app for solo practitioners and small firms can help you increase client loyalty, generate referrals, differentiate your law practice from the competition, and stay on the forefront of this exciting new technology.

Here are four benefits of offering your clients a mobile app.

1. Stay connected with your clients.
Your best clients are your repeat customers. Having your firm’s custom app on a client’s smartphone is a great way to encourage on-going business. Knowing that you’re easily accessible strengthens your relationship with your client. The apps communication features connect directly with your existing website, email, and phone service making communication easy for you to manage. In a crowded marketplace where clients may not have allegiance to one attorney, a mobile app helps establish that bond, affirms your commitment in communication with the client, and makes you the first “go to” resource. [Read more…]

Your clients already use mobile apps

Mobile phones are a growing part of everyday life. We get directions, find local businesses, play games, and more. Here are the latest statistics on how Americans use our phones.

  • 80 per cent of mobile time is spent on apps (Flurry).
  • Accessing maps and directions through apps is the number one mobile activity, followed by social networking, finding local information and reading news (comScore).
  • Mobile searches have quadrupled in the last year (Google).
  • One in seven searches are now mobile and one in three mobile searches are local (Google).
  • After looking up a local business on their smartphone, 61 percent of users call the business and 59 percent visit (Google).
  • People are now using more apps than ever, launching 7.9 per day (Flurry).
  • When given a choice, consumers prefer using an app (85%) over a mobile website (Compuware).

Is your law firm ready to connect with clients who use smartphones and iPads?

Here in the Northeast we’re “on the go” and tend to be early adopters, rushing out to buy the latest thing. We’re using all kinds of mobile phones and tablets more than ever. What’s interesting is that as the demand for mobile devices grows so does the need for local business information like your firm’s name, address, and phone number. According to a recent study, search for local business information on mobile phones continues to grow with nearly 86 million people accessing this info on their mobile phones last year, a 63% increase since 2010.

Two things lawyers can do now to make sure prospects can find you via their mobile phone are 1) make sure your website is readable on a mobile phone and 2) make sure your local listings are up-to-date on sites like Google Local, Google Maps, CitySearch and Internet Yellow Page sites. With more people searching for information on their mobile phones, you need to make sure clients and prospects can find you quickly and easily and that they’re getting the most accurate information about your firm

Attorney Mobile Apps – Engage Your Clients & Grow Your Law Practice

There are more than 6.5 billion mobile devices in use worldwide today, significantly more than the number of Internet users. Consumers are adopting new technology as fast as it becomes available and expect to be connected at all times in order to find the products and services they need. Today’s multi-tasking consumers depend on their trusty smartphones for so many important activities. And to stay in front of these phone-dependent clients, savvy attorneys who want to advance their businesses and leverage technology are jumping into mobile. It’s like the first days of the Internet when early adopters launched websites for their law practices – got ahead of their competitors – and have reaped the benefits ever since.

Mobile Apps Are Exploding

One way to connect with on-the-go clients is through a mobile app. A mobile application (or mobile app) is software designed to run on smartphones, tablet computers and other mobile devices. The term “app” has become so popular that it was listed as “Word of the Year” in 2010. Mobile applications are the next frontier and the industry is predicted to skyrocket over 1,000% in the next three years to a $56 billion market (Gartner Group).

The popularity of mobile applications has continued to rise, as their usage has become increasingly prevalent across mobile phone users. Last year, comScore, an Internet analytics company, reported that more mobile subscribers used apps than browsed the web on their devices.

Engage Your Clients, Grow Your Business

Although you may consider using a mobile app to help you work smarter, faster, or more efficiently, perhaps the best use of a mobile app for most attorneys is simply to keep your current clients engaged. As an attorney, one of your greatest assets is your client base. Your clients are your best source of repeat business and referrals. A key to success is your ability to retain those clients. Think of the power of staying connected with your clients through the privacy of their personal mobile phone. [Read more…]